Business fundamentals dictate the need for specialist distribution in the network sector to translate complex technology into business benefits.

A vendor’s responsibility is to create exceptional technology to answer real needs, create awareness and demand for this technology, and maximise sales to sustain business. In marketing there is an understanding that ongoing product development combined with expanding customer awareness drives the commoditisation of products—even with complex, emerging technologies.

The predicament from the end customer perspective is that there is nothing commodity based, discretionary or non-considered about an infrastructue purchase decision. This dichotomy—the commodity sell of complex technology—presents an enormous dilemma, and with it an enormous channel opportunity.

The channel therefore must assume the role of translating mass marketed, complex technology into highly customised business productivity initiatives.

To create the necessary channel culture that will resolve the disparate needs of vendors and end-users, NetWorld Systems has created the Distribution In Depth model. In doing so, we deliver a portfolio of technologies and services in a business framework that enables vendors and resellers to deliver on the unique network infrastructure needs of their customers.